How To Make Your Retail Window Displays More Appealing to Customers

Retail window displays can attract more visitors, which means more opportunities for sales! Learn how increase their appeal here.

Do you wish your business could begin bringing in a little bit more foot traffic? There are a few different things you can try to accomplish this goal.

Hanging up the right sign on the front of your business will be key. There are also things like flags and banners that you can put out front to drum up interest in your business.

But one of the best ways to enhance your building's visual appeal will be by making your window displays look better. If you have large retail windows at the front of your business, you should make sure you're taking full advantage of them.



You could be missing out on attracting potential customers if you're not using your window displays in the right way. We've come up with a list of tips on how to make your retail windows more appealing to people. Check them out below.

Identify a Target Audience

In a perfect world, your target audience would be, well, everyone. But if you try to entice every single person who walks by your business to stop in, you're likely going to miss the mark and find less foot traffic coming through your front door.

For this reason, you should sit down and think about what your company's target audience is. You should then vow to set up window displays that will cater to this particular audience.

This might feel like it's going to limit the number of people your business will appeal to. But in reality, it's going to help you make a much better impression on those you'd like to see stopping by your business.

Create Clear Themes

Your business probably specializes in selling a wide range of products and/or services. As a result, you might be tempted to create window displays that incorporate as many of them as you can.

It's hard to blame you for feeling like this would be the right approach to take. But you run the risk of creating window displays that will confuse people if you go through with this plan.

Instead, you should come up with a clear-cut theme every time you go to set up a new window display. This theme could be tied to the time of the year that it is or a holiday that's coming up. It could also be tied to one specific product that you're excited to show off.

Whatever the case, your window displays should always have a theme. It's going to help people figure out which aspect of your business they should be latching onto when they look at it as they walk by.

Come Up With Focal Points

When people see your window displays while they're walking by them, there should always be some elements that stand out to them right away. More often than not, the focal point of a display will be a product you're trying to sell, but this doesn't always have to be the case.

Your goal should be to come up with focal points that will be impossible for people to miss and then surround them with other things they might be interested in. A good example of a focal point could be anything from a big sign with the word "SALE" on it to a mannequin wearing an incredible new shirt that you just got in.

Avoid Clutter

Far too often, business owners will get carried away while creating window displays and add a lot of unnecessary clutter to them. You should try your hardest not to fall into this trap!

If you have too much clutter in your window displays, it's going to lead to your focal points blending into the crowd. People will have a tough time deciphering what to make of your displays.

The fewer things you incorporate into a window display, the better off you'll be. You should be able to sell people on whatever it is you're trying to get across to them with your window display without overwhelming them with too many things at once.

Utilize the Right Lighting

A great way to (literally!) shine a light on a new product that your business is selling is by using the right lighting within a window display. You should invest in lighting options for your window displays that will help them stand out.

By utilizing the right lighting, you'll be able to make your window displays more prominent both during the day and, maybe more importantly, at night. You can continuously show off what your business is bringing to the table 24/7/365 by using the best possible lighting in your window displays.

Decorate Retail Windows With Window Film

It's easy to get so caught up in what you're going to put in your company's window displays that you forget about doing anything with the windows themselves. But you can find decorative window film that is specifically designed for commercial purposes.

You should give some thought to customizing window film that you can use to make your building's visual appeal better in no time. It'll work wonders for your window displays and ensure that you hit your target audience with every display you set up.

We Can Help You Make Your Window Displays Better

Are you trying to add some visual appeal to your business so that you're able to attract more customers? We can help you enhance your window displays.

Applied Film Technology can lend a hand to those businesses in the market for decorative window films for storefronts, offices, buildings, and more. We can walk you through your window film options and help you choose the best one for your business.

Contact us today to get started.